In the midst of all the chaos, Microsoft managed to release Cortana for Windows 10 in 2015, as well as for iOS and Android devices and the Xbox gaming console. Cortana was ported into Windows PCs and the Xbox game console, and eventually the Cortana branding was applied to any company effort involving artificial intelligence or machine learning, Paruchuri recounted. As Microsoft merged its Windows Phone team with the Windows team, he told the Big Bets newsletter in a recent interview, more and more product managers became involved in Cortana’s development, slowing progress with countless meetings and diluting the original product team’s focus on Cortana as a smartphone-based assistant.
Paruchuri believes that development of Cortana’s next iteration was when things began to go off the rails. The Cortana home screen in Windows Phone 8.1. Steve Ballmer departed Microsoft in 2014 before Cortana’s release, but according to former Microsoft product manager Sandeep Paruchuri, Ballmer’s “parting gift” to the Cortana team was to try to get them to rename it “Bingo.” The product team waited Ballmer out, though, and after he left the company, incoming CEO Satya Nadella kept the Cortana name and had it launched. At that point, its official release name wasn’t yet decided. Its code name during development was, well, Cortana, named after a female artificial intelligence character in Microsoft’s popular Halo series of video games. Designed to answer questions, perform simple tasks, and make recommendations in the mold of iOS’ Siri and Android’s Google Now, Cortana made its first appearance in 2014, not on desktops or laptops, but in version 8.1 of Microsoft’s ill-fated Windows Phone operating system. It’s available as an app in Windows 10 and 11 and works in conjunction with Microsoft 365 productivity software to help users accomplish business tasks.īut that’s not how it began. In a nutshell, Microsoft Cortana is an AI-powered virtual assistant that responds to voice commands. What follows is an in-depth look at the past, present, and future of the digital assistant. We’ve done a fair amount of digging, talked to the head of Cortana development at Microsoft, and interviewed tech industry analysts for their opinions.
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